Dukaan
Finding the story while the business was finding its scale.
My part in the story
The rocketship where I learned to fuse storytelling with scale. Joined the team out of admiration for the founders and trust in the early mission of the company. Experienced the zero-to-one growth and contributed as the founding marketer in a company run by my mentors.
Storytelling at speed
I joined because I believed in the founders and their early mission. Working through the company’s zero-to-one phase brought storytelling and growth into the same room.
The work samples below show the brand and content context. My experience here shaped how I think about making creative work useful to a growing business.
Projects in this chapter
Next chapterYTMetrix“Ashwat's proficiency in their role extends far beyond the conventional parameters of the position. He has not only mastered the art and science of video editing but also elevated it, pushing the boundaries of creativity and technical excellence. His eye for detail, coupled with his innovative mindset, has consistently resulted in compelling and visually stunning content that has been instrumental in advancing Dukaan's narrative and reach.”