Back to all workMarketing systems · 2023 – Present
Unifize
Making a team’s knowledge useful to the people it wants to reach.

My part in the story
Where I turned knowledge into a content-generating engine, and content into a revenue-generating engine, driving GTM for new products through a content-first approach, while building 800+ Notion tables and enabling Sales & Marketing to do their jobs well.
Connecting the work
My work brought content, product launches and sales enablement together. I built a network of Notion tables to organize the knowledge behind that work.
The part I care about is the connection: a story should help someone understand the product, and the system behind it should help the team keep telling it well.
Projects in this chapter